Will livestreaming become the new business model for venues in the post coronavirus landscape?

live-streaming

On March 16, the Melbourne Symphony Orchestra played its first ever livestreamed show, at an empty Hamer Hall. It drew 5,500 people from around the world – double the capacity of the venue.

When Live Performance Australia and other music industry leaders met with federal arts minister Paul Fletcher for a A$850 million survival package, among the calls was funding for a ‘new funding to enable performances to be delivered through innovative online or digital platforms.’

Overseas livestreaming companies report being swamped with business. One, the nine year old Hollywood-based ‘digital venue’ Stageit, which has its own currency for paying and tipping, counted its best month in 2014 when it generated US$274,000.

This month, it made nearly $100,000 in a single day.

Click here to read the full story at theindustryobserver.thebrag.com

Header photo: Chris Martin, Stella Donnelly and Cyrus take to socials to perform

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