On March 16, the Melbourne Symphony Orchestra played its first ever livestreamed show, at an empty Hamer Hall. It drew 5,500 people from around the world – double the capacity of the venue.
When Live Performance Australia and other music industry leaders met with federal arts minister Paul Fletcher for a A$850 million survival package, among the calls was funding for a ‘new funding to enable performances to be delivered through innovative online or digital platforms.’
Overseas livestreaming companies report being swamped with business. One, the nine year old Hollywood-based ‘digital venue’ Stageit, which has its own currency for paying and tipping, counted its best month in 2014 when it generated US$274,000.
This month, it made nearly $100,000 in a single day.
Header photo: Chris Martin, Stella Donnelly and Cyrus take to socials to perform