UK PR agency receives investment to fund global expansion

WildKat PR Director of Europe Olivia Brown, founder and CEO Kathleen Alder and global COO Claudia Clarkson

WildKat, the London-based public relations and creative agency for music and culture, has received a near seven-figure euro investment by Edition Capital. The new funding will enable the company to open offices internationally in Paris, New York and LA in 2019, with Hong Kong set for 2020.

Edition Capital is investing in WildKat rather than buying the company outright and the investment makes WildKat the first and youngest global multi-million-pound company of its kind. This also marks a new departure for Edition, which predominantly supports companies in the entertainment and leisure sectors. Current clients including Hotpod Yoga, Incipio Group and Snowboxx.

WildKat was founded in 2008 as a purely classical music agency. It now works across music, culture and the performing arts, with clients such as the City of Nice, the Cultural Institute of the Korean Embassy, Bamberg Symphony, VOCES8, Music for Youth, London Music Masters, Errollyn Wallen MBE and Gstaad Menuhin Festival & Academy.

The global expansion of the company will be overseen by an all-female management, with Founder and Director Kat Alder leading the company as WildKat’s CEO supported by Claudia Clarkson who will move into the global COO role. Joining them is the Director of London Olivia Brown, who will become Director of Europe.

‘The classical music industry in Asia is growing rapidly’

WildKat’s founder Kathleen Alder said:

‘WildKat has always been a fully independent entity in a tough market and I had never considered the prospect of investment. Since being approached by Lisa Boden Shah and Edition I have learnt so much about commercial investment and how to structure our vision and plans. Edition Capital is a champion in supporting entrepreneurs and new business. We are already setting up our offices in Paris and the States and are really excited for WildKat’s future.

‘Not only is the classical music industry in Asia growing rapidly, but many of WildKat’s artists, ensembles and orchestras are working and touring in Asia. With these points in mind, it has been both a natural fit and made great business sense to expand our international services into Asia, beyond those we currently offer in Europe and North America. This is an exciting time for UK-Asian relations, especially in the classical market, and we’re looking forward to being part of the development of music-making in Asia.’

Lisa Boden Shah, Partner at Edition Capital, said:

‘It is always a pleasure to come across a female founder with the enthusiasm and drive to match a great business plan.WildKat’s founder Kat is an entrepreneur to watch, not least because she’s a true force of nature, but also because she has convinced us of the growth opportunities in classical music. We felt Edition’s help could really transform and rapidly grow the business.’

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