This January, music’s elite descended on downtown Los Angeles in hopes of walking away with a gilded gramophone of their own. Of course, the room was filled with the usual famous faces and recording industry insiders, but this year’s nominees show that you don’t need to be part of the club to receive recognition for your work.
Take YoungKio, for example. The 20 year old from Amsterdam could hardly have guessed that a beat he uploaded to SoundCloud would later spend 19 weeks on the Hot 100, yet Old Town Road was now up for the most coveted award in the business: Record of the Year.
Native Instruments has broken down some of the most interesting sonic trends from Old Town Road and the other Record of the Year nominees. Read the article to get our thoughts on each track, hear some zeitgeisty soundalikes courtesy of product expert Brian Kullas, and pick up a few quick tips for incorporating the hottest sounds of today into your own productions. Because who knows – maybe we’ll be picking apart your production techniques in next year’s round-up.
Click here to the full article at blog.native-instruments.com