Spotify joins CALM to launch new mental health awareness campaign

Spotify teams up with CALM to launch new mental health awareness week campaign

Streaming giant Spotify has teamed up with leading mental health charity CALM to launch a week’s worth of dedicated content for Mental Health Awareness Week (18-24 May 2020).

Users can look forward to Spotify’s Who We Be playlist, the UK’s most popular hip hop, afrobeat, dancehall and R&B playlist dedicated to this year’s theme of ‘kindness’ – with playlist story video contributions from Tinie Tempah, Ray BLK, Ms Banks, Che Lingo, Harry Pinero and more.

In an extract from his video for the campaign, Tinie Tempah said:

‘There’s a lot of people who I know from the area that I’ve grown up in that are trying to make sure that they’re keeping their minds intact.

‘Make sure that you’re checking in with your loved ones. And make sure that you’re spreading love in this crazy time.’

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