Social music platform BandLab introduces first hardware product

BandLab introduces first hardware product

BandLab, the Singapore-based social music platform, has launched a new hardware division, BandLab Machines. The first product range is pitched as ‘a lineup of affordable, high quality audio interfaces’.

With this move to include physical products alongside the company’s existing digital offering, BandLab aims to streamline the cretive process for music-makers by providing an enhanced recording connection which feeds directly into the BandLab social music platform (or any other Digital Audio Workstation).

BandLab Machines’ new Link series lets users immediately start recording into phones or computers without any requirement for hardware installation or set-up. The initial product lineup consists of three audio interfaces: the BandLab Link Analog (a single input analog audio interface), the BandLab Link Digital and the BandLab Link Digital Duo (digital USB audio interfaces with single and double inputs respectively).

CEO of BandLab, Meng Ru Kuok, said:

‘The team at BandLab Machines is changing the game for the category – raising the quality standards that people can expect at a very affordable price point.  We’re manufacturing in-house in Singapore with first-class parts, impeccable engineering and stringent quality standards. You can feel the quality of the construction from the minute you pick it up. We’ve also added subtle features, like a built-in battery for noise reduction on the physical product to ensure you’re getting the best possible recording experience. This is all part of our goal of simplifying the creative process and empowering creators to focus on what they really love: making music.’

The introduction of the BandLab Link lineup comes just two years after the company launched its flagship social music platform BandLab, which allows users to record, collaborate and share their music. The BandLab platform has grown rapidly: the current user base is 1.5 million from over 180 countries, with thousands of songs being created and shared around the world on a daily basis.

Further information including pre-orders: visit www.bandlab.com/machines.

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