In line with the safe and gradual resumption of economic activities in Singapore, the Singapore Tourism Board (STB) has announced that it will start accepting applications for organisers to pilot Meetings, Incentives, Conventions and Exhibitions (MICE) events of up to 250 attendees from 1 October 2020.
The decision to accept applications to pilot MICE events of up to 250 attendees comes on the back of STB’s Safe Business Events Framework for business events of up to 50 attendees, announced in July 2020.
The move takes into account the importance of the MICE industry as well as strong industry interest in and demand for business events. According to a MICE Economic Impact Assessment commissioned by STB in 2019, the industry supported more than 34,000 jobs with an economic value-add of S$3.8 billion (US$2.8 billion, £2.1 billion) or nearly one percent of Singapore’s GDP. Business travellers also spend almost double that of leisure travellers, making them high-yield visitors.
The gradual resumption of business events will help maintain Singapore’s position as a leading MICE hub and retain critical capabilities while safeguarding jobs and livelihoods in the industry and other related sectors.
To guide the MICE industry in developing its agility and building resilience post-Covid-19, the Singapore Association of Convention and Exhibition Organisers and Suppliers (SACEOS) is collaborating with STB and Enterprise Singapore (ESG) to formulate an Event Industry Resilience Roadmap (IRR). The roadmap will be launched later this month and provides guidance on safety measures and best practices in line with the gradual resumption of business events.
STB Chief Executive Keith Tan said, ‘The MICE sector is a strategic one for the Singapore economy and its safe and gradual resumption will safeguard jobs and core capabilities. It will also help those in related sectors such as hospitality and aviation.
‘Public health and safety remain our utmost priority and we have worked closely with the industry to create strict protocols and develop new ways of organising events. These pilot events and solutions will help Singapore lead the way as a safe, trusted and innovative destination for MICE events.’