Rolling Stone International, the publishing arm of Singapore-based BandLab, has announced ambitious global expansion plans for 2019, with new investments across the United Kingdom and Asia Pacific throughout the year.
The expansion will add to existing licensee partnerships in Germany, Italy, France, Japan, India, Argentina, Brazil, Colombia and Mexico.
This expanded approach will focus on growing the brand’s global audience by increasing local music and entertainment editorial coverage, and community engagement in key markets outside of the United States, as well as delivering high quality content that is globally relevant. Other notable 2019 plans include regular live events in core international locations.
Meng Ru Kuok, CEO of Rolling Stone International, said:
‘Although Rolling Stone’s roots are firmly planted in American pop culture, the brand has been a global driving force – both by reporting on and influencing the world’s music trends. This position of global authority is one we are seeking to strengthen and expand with greater focus and coverage on local music culture and creativity in more markets around the world.
‘APAC is one of the world’s fastest-growing regions globally, representing a tremendous amount of musical talent and diversity. We see huge potential for further expansion and investment into our brand as well as solidifying our position within other key music markets like the UK.
‘We’re investing in editorial and launching dedicated digital experiences because we understand the critical importance of having local journalists with their fingers on the pulse of local music scenes. We’re excited to be building a team of relevant, experienced voices on local music, culture and entertainment to dig up unique stories for a wider global audience.’
