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NYCGB appoints Lucy Hollins as Creative Director

National Youth Choirs of Great Britain (NYCGB) has announced that Lucy Hollins will join the organisation as Creative Director, leading the development of the organisation’s creative strategy and programmes, including its four national choirs.

Hollins will move to NYCGB later in the spring from the University of Warwick, where she is currently Head of Music. She is also Associate Chorus Director of the London Symphony Chorus, conductor of the City of Birmingham Symphony Orchestra’s SO Vocal, Guest Conductor of the Cambridge Philharmonic and Creative Lead at the Royal Scottish National Orchestra. 

As a vocal leader for Music for Life and conductor of the London Symphony Orchestra’s Junior Choir, she will bring expertise in music education and engagement to NYCGB, working with the organisation’s team on NYCGB’s Learning and Engagement programme and its industry-leading Fellowship and Young Composers programmes, supporting musicians at the start of their careers. 

Lucy Hollins said, ‘I’m thrilled to be taking on the role of Creative Director. NYCGB is a wonderful organisation, which has flourished and grown under the inspiring leadership of [former NYCGB Artistic Director] Ben Parry. 

‘I am extremely excited to have the opportunity to develop this work, to engage more widely with young singers across the UK, and to work with the brilliant and dedicated team to challenge preconceptions about the role of choral music in our culture. Let’s get everyone singing!’  

NYCGB Chair David Roper said, ‘I’m delighted that Lucy will be joining the team as our new Creative Director. Lucy brings a wealth of experience of working with a diverse range of singers from all backgrounds and creating innovative creative programmes.

‘This is an exciting time for the choirs as we celebrate our 40th Anniversary this year and Lucy will play a vital role in taking us forward to the next chapter of our development as a leader in choral singing for young people from across the UK.’