Steinway & Sons has announced the opening of a new Asia Pacific headquarters in Shanghai, China. This new facility, located at the Shanghai Pilot Free Trade Zone, becomes Steinway’s third-largest global operating centre after New York and Hamburg.
Steinway was founded in New York in 1853 and the new Asia Pacific headquarters was opened during the same month in which the company celebrated its 165th anniversary. China has become an increasingly important market for Steinway’s global development, and the new Shanghai location follows the opening in 2017 of Steinway Hall Beijing, a music hall and retail location for music lovers and professional artists.
Lang Lang, who is a Steinway Artist, performed with three young Chinese pianists at the grand opening ceremony.
Following the Shanghai opening, a series of events will now take place throughout 40 major cities in Asia.
Ron Losby, Steinway CEO, said:
‘We chose Shanghai as the Steinway Asia Pacific Regional Headquarters, and the first stop in Asia Pacific to celebrate Steinway’s 165th anniversary, because China is always one of the most important markets for Steinway’s global presence. It fully demonstrates our confidence in the Chinese market and our focus on the development of Chinese music, art, and culture. We firmly believe that more and more Chinese music lovers, appreciators, and artists will share with Steinway the unparalleled artistic experience brought by music. Steinway will also bring the most important innovative products and the most wonderful artistic pieces to Chinese music lovers.’