Working with 13 frontline artists, including Sofi Tukker, !llmind and Flohio (pictured), Native Instruments has committed US$30,000 to helping the non-profit organisation Girls Make Beats promote women into music production roles.
The music technology company is offering a free ‘sound pack’ containing hundreds of samples, presets, project sketches, vocal ideas and loops by some of the most innovative music producers around the world to inspire young women to seek a way into music production.
According to Native Instruments, women producers and engineers account respectively for only two and three percent of Billboard top 100 chart positions. The company’s involvement with Community Drive began in 2020, raising money for charities such as Musicians Without Borders, Black Trans Femmes in the Arts and the Grammy MusiCares fund.
This year’s package will make access to music production aids available globally. ‘We are thrilled to kick off another Community Drive,’ said Native Instruments CEO Constantin Koehncke. ‘This year, we are proud to partner with Girls Make Beats, whose mission is to empower young female creators in an unfortunately still very male-dominated music production world. Our team is so thankful for all the amazing artists that graciously bestowed us with their sounds samples and presets – we’re looking forward to hearing what producers will create with this pack!’
The loops and samples will work on any Digital Audio Workstation format, while other free elements require Machine, Battery 4, Massive, Monark and Reactor 6 software.
One of the 13 participating artists, Miss Tahloulah May said, ‘This year’s Community Drive is an investment in the next generation. So, I had to be a part of this. I love that because they empower women, girls, by enhancing the female presence in the musical industry.’
North London producer Wize commented, ‘I really wanted to be part of the Community Drive this year because Girls Make Beats is a really good organisation with a really important ethos.
‘There’s a lot of female producers and DJs out there that don’t get the love that they deserve and there’s a lot of gender bias in this game and we need to get rid of that asap. I’m really appreciative of all the stuff they’ve been doing in the community.’
https://www.native-instruments.com/en/specials/community-drive-2021/
