After the Covid-19 pandemic forced cancellation of the 40th Musikmesse in April, Frankfurt’s huge music industry event has entered into a collaborative arrangement with one of the flagship organisations of the Frankfurter Buchmesse, THE ARTS+.
Musikmesse 2021 will be held from 22-24 October concurrently with the book fair while remaining independent events. Other organisations in the arts and creative sector are also being invited to explore other events that could take place at the Exhibition Centre at the same time, turning the weekend into a huge cultural event.
‘Together with our partners, THE ARTS+, we have developed a vision of an event that brings together musicians, authors, artists, content developers, publishing experts, business developers, opinion leaders and influencers,’ said Detlef Braun of the Executive Board of Messe Frankfurt GmbH. ‘At the same time, we are committed to the on-going development of Musikmesse and are thus prepared to take advantage of new synergistic effects to bring companies from the music business into contact with new, relevant target groups.’
Musikmesse launched in 1980 as a product show but has evolved to promote the social and economic significance of music, attracting an expanding range of participants from across the world of music.