As an interim arrangement in response to the ongoing pandemic control measures in Shanghai, the leading Music China trade fair is moving to Nanjing for its landmark 20th edition.
The temporary move away from its long-standing home in Shanghai will give exhibitors more confidence in their planning while also ensuring the fair attracts a high volume of domestic buyers.
Originally scheduled to take place in late October 2022, the fair will now be held from 17-20 November 2022 at the Nanjing International Expo Center, with these new dates introduced to give participants an extra three weeks to plan their arrangements.
Ms Judy Cheung, Deputy General Manager, Messe Frankfurt (HK) Ltd, said, ‘It’s important for us to hold the fair in a location that will benefit participants the most, and in view of the current situation in Shanghai, Nanjing is by far the best option.
‘Nanjing is at a crossroads between several of China’s major musical instrument markets, with more than 75% of domestic buyers at the previous fair travelling from either Jiangsu province or from within the wider East China region.’
Located in one of the largest international cities in the East China region, the Nanjing International Expo Center offers state-of-the art facilities, transport links and a track record of hosting big-ticket events. With a total exhibition space of 120,000 sqm, the fairground has a large enough capacity to accommodate major trade fairs such as Music China, which attracted some 1,100 exhibitors and 81,000 buyers at its previous edition.