UK youth music charity the London Music Fund has announced the launch of Amplify London, a long-term partnership with YouTube Music to support young artists and grassroots music projects across the capital.
Amplify London will be piloting a brand new stream of funding for the London Music Fund, supported by YouTube Music, enabling hundreds of talented young musicians aged 11-21 across the city to access creative projects, mentors, personal development programmes and performance spaces.
The partnerships will forge links with the music industry, supporting the current urban music landscape in London. Successful projects will run from Spring 2020 in collaboration with youth music organisation Sound Connections.
Supporting more young artists and grassroots organisations
The Mayor of London, Sadiq Khan, said:
‘Music has the power to transform lives and the support of the London Music Fund has helped so many young Londoners to realise their potential. I’m delighted that this innovative new partnership will enable the fund to expand its work, supporting more young artists and grassroots music organisations.’
Head of EMEA Music Partnerships at Google, Christina Matteotti, said:
‘We are so proud to be continuing our partnership with The Mayor of London to support The London Music Fund. Making music more accessible, empowering young artists, and supporting innovative work in communities are important priorities for us at YouTube, and we look forward to seeing their future success.’
Forging long-term links
Chrissy Kinsella, London Music Fund Chief Executive, said:
‘We are thrilled to be working with YouTube Music on Amplify London, with the shared aim of bringing together established artists to mentor and support young people through small, localised projects, forging long term links between the music industry, the technology industry and the music education sector.’
The London Music Fund
The London Music Fund is an independent charity with the Mayor of London as patron. Since 2011 the Fund has awarded more than 520 instrumental scholarships to children from low income families and funded 41 wider collaborations with professional arts organisations and music hubs, reaching more than 10,000 young musicians and contributing more than £2.7m in funding to music education in London.