King’s and APPG for Creative Diversity to research diversity and inclusion in the talent pipeline

A new research project, supported by YouTube and the Paul Hamlyn Foundation, is a collaboration between King’s College London, the All-Party Parliamentary Group (APPG) for Creative Diversity, University of the Arts London, the University of Sheffield and the Creative Industries Policy & Evidence Centre.

This is a follow-up to the APPG’s September 2021 publication, Creative Majority, which suggested that more needed to be done to understand pathways into the creative workforce.

The new resarch seeks to understand ‘What Works’ to support diversity in creative education and the talent pipeline, with a focus on the 16+ age category. This will include an examination of formal tertiary education and programmes that ‘work’ outside formal educational settings.

The project, which is expected to report in summer 2023 with recommendations for the creative industries, education providers and policymakers, aims to deepen understanding of the ‘pipeline’ of new entrants from across the country and identify critical points for intervention to ensure the UK’s creative industries are inclusive and equitable.

Baroness Deborah Bull, Co-Chair of the APPG, Vice President, Communities & National Engagement and Senior Advisory Fellow for Culture at King’s College London, said, ‘Our creative industries will never reflect, nor benefit from, the full diversity of talent across the UK unless we address stubborn and systemic barriers to inclusion, including the vital issue of pathways, gateways and pipelines.

‘I’m delighted to be working again with colleagues across both Houses, with sector partners and with the talented research team that delivered our Creative Majority report to take a practical yet aspirational approach to the challenge: identifying what works so that practitioners, providers and policymakers are empowered to drive the change that is long overdue’.


Roundtables will commence virtually in the coming months with evidence also gathered through a global literature review, analysis of ONS data and online submissions.

Please send your submissions of ‘What Works’ to support diversity and inclusion in the talent pipeline to: diversityappg@gmail.com.