Pioneered by Canadian charitable foundation, Music Heals, the iPod Pharmacy invites people to donate their old iPods and chargers which are then reconditioned and uploaded with personalised and meaningful playlists for music therapists to loan out to patients and clients. These include children and adults receiving treatment in hospital and elderly people in care homes with little or no access to technology and music.
Exclusive UK partner, Chiltern Music Therapy, has teamed up with Yamaha and Jazz FM to promote the campaign, which has already received support from artists including Jamie Cullum, Jools Holland and Tokio Myers. In addition, Yamaha has pledged to gift a pair of headphones for every iPod donated, allowing recipients to benefit from a completed audio package.
Supporting the iPodPharmacy
People can support the iPod Pharmacy in a variety of ways:
- by sending in their old iPods or dropping them off at a local depot
- by donating £5 or £10 towards a personal playlist for a patient
- by setting up their own local iPod Pharmacy teams and depots, supported by Chiltern Music Therapy with posters and marketing materials
Elizabeth Nightingale, Neurological Music Therapist, Chiltern Music Therapy, said:
‘There are over 1,000 qualified music therapists in the UK, working with tens of thousands of children and adults each year. Music therapists work in myriad ways and places but the core element of using the power of music to make a positive change for someone is central to all our work.
‘Chiltern Music Therapy is delighted to be the exclusive UK partner of the hugely successful iPod Pharmacy initiative and this fantastic scheme will help our therapists to reach more people in need.’
Nick Pitts, Content Director of Jazz FM, said:
Not only are we thrilled to be able to lend our support and host the launch event for this exciting partnership but we will be supporting Chiltern Music Therapy for the next 12 months on air through presenter endorsements and airtime, starting with our very own iPod Pharmacy where we will be asking our listeners to donate their old devices.
‘With over 1 million listeners tuning into Jazz FM every month, there sure have to be enough old iPods out there to really make a difference.’
Header photo: The iPodPharmacy has already received support from artists such as Jamie Cullum