Leading music publisher Hal Leonard Europe (HLE) has announced that it is expanding its support for Youth Music, the UK’s leading music charity, through a special campaign via its Musicroom webstore and high street stores.
Hal Leonard, already sponsoring the 2020 Youth Music Awards, will donate 1% of sales in June of selected instruments and accessories from Musicroom’s range to Youth Music with the #Buytogive campaign.
The lockdown period has seen a surge of interest in learning to play instruments, in particular piano, guitar and ukulele, as people forced to stay at home have had time to start or rekindle their interest in playing music. However, the crisis has hit grassroots music organisations like those funded by Youth Music particularly hard, and so support is needed more than ever at this time.
Matt Griffiths, Youth Music CEO, said:
‘Lockdown has taken a toll on the income and opportunities of the projects we fund, and it has exacerbated difficulties for young people already facing challenges. However, music has proved to be a powerful way of improving wellbeing and keeping people connected during this crisis – it’s fantastic that music enthusiasts’ purchases through #Buytogive will help support young people to keep making music too.’
Tom Farncombe, Strategic Partnerships Director, Hal Leonard Europe, said:
‘At Hal Leonard Europe we are very proud to be the headline partner for the Youth Music Awards and delighted to grow our support for Youth Music via the #Buytogive campaign. The provision of music programmes which invest in young people has been thrown into turmoil by COVID-19 restrictions and funding is urgently needed to help these projects continue their vital work.’
Header photo: Brighter Sound/Youth Music Strategic Partnership, Greater Manchester, Cheshire & Merseyside © Dave McNabb