First Cohorts for London Music Masters’ I’M IN diversity and inclusion audit tool

Violin student Ashmole © Matt Stuart

London Music Masters (LMM) has announced that 40 music organisations will form the first two Cohorts of its new diversity and inclusion audit tool, I’M IN.

I’M IN is an organisational self-analysis tool developed with support from management consulting firm, AlixPartners, and diversity and inclusion consultants, Frost Included (who led the diversity and inclusion strategy for the London 2012 Olympic and Paralympic games), to help music organisations build strategies to dismantle racism and all forms of prejudice and to drive systemic change.

The first I’M IN Cohort takes place this Summer and comprises 27 music organisations:

  • Awards for Young Musicians
  • BBC Concert Orchestra
  • Cheltenham Music Festival
  • City of London Sinfonia
  • Live Music Now
  • London Contemporary Orchestra
  • London Philharmonic Orchestra
  • London Symphony Orchestra
  • MishMash Productions
  • Multi-Story Music
  • National Youth Orchestra of Great Britain
  • NMC Recordings
  • Opera Holland Park
  • Orchestras for All
  • Orchestras Live
  • Philharmonia Orchestra
  • Royal Philharmonic Orchestra
  • RSNO
  • Schott Music Ltd
  • Sinfonia Cymru
  • Sinfonia Viva
  • Sound Connections
  • Soundcastle
  • Spitalfields Music
  • The Nucleo Project
  • Tŷ Cerdd
  • WildKat PR

The second I’M IN Cohort takes place this Autumn and comprises 13 music organisations:

  • Bromley Youth Music Trust
  • CBSO
  • Equality, Diversity and Inclusion in Music Studies Network
  • Haringey Music Service
  • HarrisonParrott
  • Music Education Islington
  • Music Teachers’ Association (MTA)
  • NYMAZ
  • Odyssey Trust for Education
  • Royal College of Music
  • Royal College of Music Junior Department
  • Royal Northern College of Music
  • Tri-borough Music Hub

Of the Summer and Autumn Cohorts combined, the majority are orchestras at 27%. Following this, 11% are conservatoires, 11% are music networks, 9% are music education hubs and 7% are youth ensembles.

Both Cohorts will answer questions on Motivation, Leadership and Organisational Culture. Diversity and inclusion specialists will then review the findings in October 2020 and provide the I’M IN users with feedback. This feedback will consist of a deep report on their results and a roadmap for progression.

LMM’s Executive Director, Rob Adediran, said:

‘We were blown away by the response from the sector to the launch of I’M IN. Clearly, organisations ranging in size from small community outfits to our major symphony orchestras are recognising the need to go beyond issuing statements about diversity and start creating inclusive cultures.

‘The music sector is a complex and interdependent ecosystem. For change to happen, it has to happen everywhere: in education, in management, in ensembles, in the commercial sector, in festivals and in venues. We hope that the breadth of organisations who are taking part will inspire others to join us on this mission to change music for good.

‘Change starts by taking a hard look at what we are getting wrong and what we are getting right and I’M IN will help all of the organisations who signed up this Summer to do just that. I can’t wait to see what happens when they do and look forward to working with them all to build a platform for real change.’


Founded in 2008 by Victoria Robey and Prof Itzhak Rashkovsky, London Music Masters teaches 1,300 children each week in some of London’s most diverse boroughs to play the violin or the cello. Of these children, 41% are eligible for free school meals. In some of its schools, up to 70% of children come from disadvantaged backgrounds.

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