Execlab Hong Kong: Arts and Cultural Management
May 31 @ 9:30 am - June 2 @ 5:30 pm BSTHK$10500
The day-to-day work of managing arts and cultural events and productions demands proficiency in a range of skills, including research, programming, fundraising and marketing. But arts administrators also need to be forward-looking and visionary, both in terms of knowing how to position their enterprises and how to create and seize opportunities that sustain long-term development.
Arts and Cultural Management is a practical three-day introduction to the role of performing arts organisations and producing practice today. It offers participants insight into research and project management, and how to develop fundraising plans, business plans and marketing briefs for performing art events. Through lectures, discussions, performance recordings, case studies from the UK and Hong Kong, and group and individual tasks, participants consider a variety of contemporary models, learn about different funding streams, and gain a deeper understanding of how to plan, organise and deliver productions.
Key areas of exploration:
- Creating, planning and delivering a project for an effective performing arts organisation
- Researching the arts, applying research to practice and business
- Engaging with theory and literary and theatrical movements
- Managing PR: Press, publicity and online presence
- Developing effective social media, communications and marketing strategies
- Funding your project and organisation
- Networking, building relationships, partnerships and collaborations
- Problem solving and contingency planning
The launch of ExecLab is part of West Kowloon Cultural District‘s vision to design and deliver diverse learning programmes that cater for the differing needs of learners from all backgrounds.
Working closely with local and international academic and cultural institutions, including University of the Arts London Short Courses and RADA Business, we offer professional courses for people wishing to learn new skills and enhance their personal and career development.