The first piece of research published by the Creative Industries Policy & Evidence Centre (PEC), a new study of 35 million UK job adverts from 2013-2017, finds that employers require creativity in jobs that are particularly likely to grow in importance in the future workforce.
The report examines 39 transferable skills and suggests that creativity is consistently identified as the most significant predictor for the likelihood of growth for an occupation between now and 2030. This reinforces the finding from previous research that policymakers should be investing in the workforce’s creative skills.
Creativity, project management and organisational skills ‘a potent mix’
A second key finding is that employers also need job applicants with project management and organisational skills; these, combined with creativity, ‘will be a particularly potent mix in the future. This should be a key takeaway for anyone involved in training or education policy’, according to PEC.
The report also finds that creativity is not confined to the ‘official’ list of creative occupations compiled by the Department for Digital, Culture, Media and Sport, and recommends that policymakers should look beyond sectoral boundaries when formulating policies to invest in the workforce’s creativity.