The Association of Independent Music (AIM), the not-for-profit trade body exclusively representing the UK’s independent music sector, has called for a measured response to the current coronavirus (COVID-19) epidemic to reduce the impact on small businesses, which make up a significant proportion of AIM’s membership.
Paul Pacifico, AIM CEO, said:
‘It’s important not to underplay the risks of COVID-19, nor minimise the tragedy for people affected, but we must not lose sight of the current public health advice, which is to ‘keep calm and carry on’.
‘Severe reactions to the situation feed the whirlwind of escalating concern, which can have a damaging knock-on effect for smaller companies. SMEs which lack the ability of their corporate rivals to absorb losses stand to suffer serious consequences from cancellations and the loss of business. We must avoid escalation until experts deem it necessary.’
Header photo: Paul Pacifico, AIM CEO