The BRIT Awards 2018 with Mastercard has announced that £250,000 raised by this year’s event will be donated to three charities that promote music education and mental wellbeing.
Under the leadership of BRITs Chairman, Jason Iley, this year’s BRITs has partnered with mental health charity, Mind, to promote the importance of mental wellbeing in schools.
As official BRITs charity partner, Mind will receive £200,000 as a contribution towards its pilot Whole School Approach programme, which seeks to integrate mental health and wellbeing within the culture of Secondary schools. The partnership will also help to promote the importance of mental health and wellbeing across the music and performing arts sectors and encourage every part of the industry to prioritise tackling stigma by committing to Time to Change, a campaign run jointly by Mind and Rethink Mental Illness.
Alongside the grant to Mind, £25,000 will be donated to the BRIT School for Performing Arts & Technology. This amount is in addition to other BRIT Trust grants regularly made to the Croydon-based creative arts school but is earmarked to support dedicated mental wellbeing and special needs work.
Finally, a further £25,000 will go to Music Support, a new music industry addictions and mental health charity established by industry veterans, Matt Thomas and Andy Franks, which has Robbie Williams as its patron.
Jason Iley, Chairman, BRIT Awards and Chairman and CEO, Sony Music UK & Ireland, said:
‘Mind do wonderful life-saving and life-enhancing work in the field of mental health so I’m delighted that the BRITs can make a contribution to their vital campaign in schools. I am thrilled that this money has been invested into such worthy causes.’
Geoff Taylor, Chief Executive, BPI & BRIT Awards, said:
‘One in four people are now estimated to experience mental health problems so the BRIT Awards’ donation to Mind, aimed at promoting mental wellbeing in schools and in the workplace, could not be better timed. I am delighted that we can also support the important work of the BRIT School and Music Support to encourage mental wellbeing. This is a further demonstration of the value of music and the profound role it can play in inspiring social change and improving people’s lives.’
Paul Farmer, Chief Executive, Mind, said:
‘We are so grateful to the BRIT Awards 2018 for this generous donation which will help us to establish our Whole School Approach to mental health pilot in Secondary schools. It will enable us to trial some exciting and innovative new ways of supporting the mental health and wellbeing of pupils, teachers, parents and everyone involved in school life.
‘Three children in every classroom have a diagnosable mental health problem but many don’t seek help. We know that early and effective support makes all the difference. Without the right help at the right time, mental health problems can have a long-lasting impact and stop young people achieving their dreams and aspirations. This investment will be the first step in a programme that has the potential to change the lives of thousands of children.’
Header image: The Rethink Mental Illness website